If You Want A Miracle Fat Loss Solution...

You're In Totally The Wrong Place.

I want to ask you something

Come in close. This is something I don't want anyone else to hear.

Because I'm about to ask you something potentially very embarrassing:

How many times have you failed a diet?

Go on... count them

Maybe there was that time you joined the gym and went low-carb?

How about when Weight Watchers was all the rage?

When everyone at work was doing Atkins?

Perhaps you've even been following some of the Body Coach's stuff recently.

If so, I have two things I want to say to you:


I mean that with 100% sincerity 

Taking ownership of your goals, deciding you want something and actually putting the actions in place to do it is something to be applauded

So many people talk about losing weight, dropping body fat and getting leaner, but you actually did something about it. That deserves some serious kudos.

2. I Bet You Failed

Hear me out on this one - I'm not about to criticise, but my guess is that your diet didn't go so great

You started off okay with your eating, then you got invited out for a meal, had a stressful day at work, went for a few drinks, or didn't have any shopping in, so decided the only option was a takeaway.

"Screw it" you thought. "I've failed"

And so you went back to eating normally, putting on any weight you lost, until you were eventually right back at square one

The same probably happened with the gym -

You signed up, felt full of enthusiasm and hope, enjoyed your first few sessions (even if they were hard work) and managed to keep up some kind of routine for a few weeks, or even a few months.

Then 'lyfe' happened, the gym got put on the backburner, and now?

It's some shamefully distant memory. (That you're probably still paying your membership fee for!)

You might exercise from time to time, but you know it's not really effective. You break a sweat, sure, but the scale isn't going down, your arms and legs aren't toning up, and that stubborn spare tyre definitely isn't budging.

Well, I have 4 words for you:

It's Not Your Fault

The fact you don't have a body you're proud of - one that you try your best to hide under baggy clothes - is not your fault

Not at all

But here's the thing - 

I'm not going to blame genetics

I'm not going to blame hidden chemicals in your food

I'm not about to wage a war on carbs

And I'm certainly not going to say that 'exercise doesn't work.'

I also refuse to say that because no diet has helped you lose weight and keep it off in the past, that you should give up on your idea of a slim, lean and toned body.

It is my firm belief that absolutely everyone can have a body they love

And, if you stick with me for 10 minutes or so, I'd love the chance to prove this to you.

The Real Reason Every Diet You've Tried Has Failed You

Note: Every diet has failed YOU

Notice how I framed that?

It's simply not the case that you've failed every diet you've tried

I don't know - maybe you have successfully lost weight and kept it off in the past. But, my guess is that if you're here, that's not the case. Or you've lost some and kept it off, but you're still not where you want to be.

You still have a few pounds to go...

You've still got some loose skin...

You're still not completely confident getting undressed in front of your partner...

You look at other ladies in the gym, at the beach, or walking around town and wish you could keep a good body as easily as they do.

Anyway, the reason why you're not there yet?

It's not down to you.

Look, I'm just about the biggest guy you'll meet when it comes to accountability and motivation. I never like to shrug off responsibility or make excuses for my lack of results. But when it comes to weight loss, there's something you need to know...

Before You Buy Another Joe Wicks Book...

Read This First!

Every diet under the sun can work.

Read that again: EVERY diet

Whether it's low-fat, Slimming World, the baby food diet, keto, the aforementioned Weight Watchers and low-carb, or even golden boy of the moment - Joe Wicks

All diets have the potential to help you lose weight, shed the pounds and burn body fat to tone your ideal body

But the way they do this is not what they say it is

The real reason why these diets can help you lose weight is because they create a calorie deficit.

Before you click off this page in disgust, bear with me

I'm not about to launch into a great long science lesson about the ins and outs of calorie balance, nor am I about to tell you that you need to meticulously count every single calorie that goes in your mouth.

But it's simple science

If you eat fewer calories than you burn, your body turns to its fat stores for energy, and burns these instead of burning the excess calories you're eating

This is known as a calorie deficit and it is essential for losing body fat.

Low-carb and Atkins plans put you into a calorie deficit by removing carbs

Low-fat diets do it by removing fat. (Obviously).

People like Joe Wicks and Jamie Oliver advise eating less processed foods.

And the baby food diet, well, that removes pretty much anything that isn't complete mush!

So despite the fact all these diets look so different at first, they all have one thing in common:

A calorie deficit.

And it's THIS that means you can lose weight with them.

So if Every Diet Can Work, Why Do So Many Fail?

See what all the above have in common?

Take out carbs.

Take out fat.

Take out processed food.

They all remove something.

None of us like removing things from our diet. We don't like being told we need to cut back on alcohol, knock the junk food on the head, or give up bread, pasta and potatoes.

We can do restriction for a time, but after a while?

It gets HARD.

What do you do when friends want to go out for dinner and you're only allowed to eat meat and vegetables?

Or you get invited for a working lunch and all that's available is sandwiches?

How about those regular weekend trips to the pub or brunch spot?

Sure, you could drink sparkling water or Diet Coke, but a night out isn't nearly as fun when you're stone cold sober at 2am while everyone else is merry and having the time of their lives.

Restriction is tough. And that's why any diet that restricts certain foods or food groups only has a snowball's chance in hell of working.

At least long-term

You might be able to stick to them for a week or two, or maybe even a couple of months, but soon enough, you either get bored, fed up, extremely lethargic, absolutely ravenous or a combination of all of these and give up.

They're just not compatible with your lyfestyle.

And this is why all the traditional diets fail you.

What if You Didn't Have to Give Up Pasta, Potatoes or Even Pizza and Could Still Lose Weight?

Sounds like some kind of crazy parallel universe, right?

A world where kale, goji berries and coconut oil are considered processed junk, and the oh-so-delicious carby, fatty, additive-laden delicacies above help you shed fat fast.

Well, it's not actually nearly as crazy as you think?

You know I mentioned the whole calorie deficit thing earlier? How this was the real driver to fast, sustainable, stress-free fat loss?

Well, any diet can create a calorie deficit for you. It doesn't have to revolve around traditional 'health foods' or ban anything people might consider unhealthy.

Now I'm not saying for one moment that a diet that only contains processed junk is a good one to follow.

Far from it.

But what I am saying is that if you want to lose weight and drop body fat, there is a way you can do it without having to give up any of the foods you love.

Oh, and you don't even have to go to the gym.


Sound too good to be true?

Well read on, and you may just be surprised...

I Was a Terrible Fitness Professional

I guess it's time I introduce myself.

I'm James Smith, and I run a company called The Lyfestyle Project.

Now, I'm about as far from your typical fitness coach as you can get.

I don't promote strict diets, I HATE gut-wrenching training programs, and I don't sell supplements, or promise a six-pack in 6 weeks.

In fact, my way of doing everything is pretty moderate...

... pretty middle of the food.

... pretty realistic.

... pretty sustainable.

... and, if you want me to be brutally honest - Some even class it as boring!

My clients do the basics - 

They stick to a short training program (at the gym or at home).

They only train 3 or 4 times a week.

They never cut out any foods or food groups, and they make as few changes to their diets as possible.

And they lose between 6 and 16 pounds in their first month of working with me.

I pride myself on being a coach who doesn't need to use any extreme tactics, any energy-sapping starvation diets, and who absolutely refuses to use cliched phrases like "No pain no gain" or "Pain is temporary, pride lasts a lyfetime."

That's just not my thing at all.

Yet, despite my sustainable, straightforward approach, a few months back, I was a mess.

I'd ever been your stereotypical ripped cover model trainer. I didn't have a bulging 6-pack, and I certainly didn't oil myself up, get a fake tan and a wax and strut around in front of a camera to promote my business.

But, I had always prided myself on the fact I stayed healthy, even while super busy

I loved being lean, while eating what I wanted. (In moderation of course)

I was happy that I felt confident enough with my body that I could be shirtless at the beach, at BBQs, and in front of my girlfriend

I felt I practiced what I preached very well

The something happened...

What that something was, I don't really know

All I'll say is that, for whatever reason, my fitness and physique began to go downhill.

I'd skip the gym, thinking - "It's okay, it's only one sessions"

Instead of my normal moderation, all control went out of the window, and after a hard day, I'd demolish a tub of ice cream, gorge on a whole bag of chocolate, or just eat until I was stuffed

I could see myself getting fatter, I could feel my clothes getting tighter, and I started to become self-conscious

But I stuck in this rut, and couldn't get out.

That's When The Better Body Project was Born

Knowing I couldn't carry on like this, I turned to what my most successful clients were doing

And suddenly it hit me.

I worked out EXACTLY where I'd been going wrong

I couldn't believe I'd missed it

The reason I was gaining weight, skipping the gym, being terrible with my diet and ultimately, feeling like a failure?

I was being too strict on myself and had created no habits.

See, I'd always encouraged my clients do adopt the 80:20 rule - to be good, but to never, ever, aim for perfection

Follow the plan 80% of the time, and have leeway and treats 20% of the time

That meant eating more-or-less the right number of calories, to eat mostly healthy foods, and to train hard at the gym, but to not sweat over the minor details

Trying to be perfect sounds great, and you'd imagine you'd get better results, but this is completely untrue

When we aim for perfection and don't quite make it (even if we're 95% of the way there,) we feel like royal screw ups.

We blame ourselves

We feel guilty

And we think - "What's the point?"

And that's where I was. By enforcing strict rules on myself when I was busy with work, trying to be the best boyfriend I could be, as well as getting ready for the arrival of my first pet Scooby (pictured) I'd set myself up for failure.

So I wracked my brains

How could I take what my most successful clients were doing - the ones who were losing a minimum of 0.5 - 1.5 pounds per week effortlessly, and without 'dieting' or killing themselves in the gym - and create a program that would work for all ladies?

The answer shocked even me...

The Triumvirate of Effortless Fat Loss

When most coaches or personal trainers talk about the key elements to fat loss, they speak of going low-carb, doing cardio, HIIT or circuit training, giving up booze - all that kind of stuff

For me, it's so much simpler than that

There are 3 critical elements to a fat loss plan that is not only easy to follow, but also gives long-lasting results, and is perfectly designed for the busy modern woman:

1. A Diet that Bans NOTHING

You've probably guessed by now, but the clients who get the best results, and lose as much as 16 pounds per month are the ones who don't ban any foods

If they want pizza, they have pizza

If they fancy a doughnut, they have a doughnut

If they're invited out for drinks and they want a beer or glass of wine, they have one (or maybe even two) and don't stress over it.

And they get results like this:

This isn’t magic and it isn’t rocket science.

It’s just using the tried and tested methods you read about earlier, and balancing calories.

My goal with every single person I work with is to change their current diet as little as possible, so we get maximum results with minimum disruption.

2. A Minimalist Exercise Program

I’m not one of these guys who advocates training every day

Heck, some of the clients I’ve had who’ve dropped body fat the fastest have only trained a couple of times per week

And I’ll let you into a little secret

Come closer so I can whisper it - I don’t want anyone else to hear…

You don’t even have to go to the gym.

Insane, right?

Well, as much as I personally enjoy going to the gym, I know it’s not for everyone. In fact, some people downright hate it, while others detest the thought of any exercise whatsoever

If that’s you, you’re probably in the wrong place

I can’t help you much if you refuse to break a sweat every now and then

But, if you’re the kind of person, who, understandably, struggles to fit in the super long magazine workouts, gut-wrenching interval sessions, or get to the gym at a time when it’s not packed to the rafters with wannabe Instagram models, then that’s cool

The perfect exercise routine is one that -

  1. Allows for maximum recovery time and rest days while still burning fat as fast as humanly possible
  2. Fits in with YOUR schedule
  3. You enjoy. Because if you enjoy it, you’re more likely to stick to it

That’s the first 2 parts covered

They matter, but not nearly as much as …

3. Support

This is by far and away the most important factor


Because you can have the BEST diet, the BEST equipment, the BEST training program and all the willpower in the world, but none of this will get fast, healthy and sustainable fat loss if you haven’t got the support there to keep you going when times are hard …

… to pick you up when you’re feeling down

… to troubleshoot any potential difficulties and issues

… to motivate you to keep going, even when things are tough

… to make you part of an amazing group of women fighting the same war on body fat, with support and guidance 24/7 from a team of expert coaches

And that’s why support is the BIG reason I created The Better Body Project.

“So James -

What IS The Better Body Project?” 

The Better Body Project is my flagship weight loss and fat loss program, designed specifically with busy women in mind

As you might have guessed by now, it’s not a restrictive diet where you have to ban all your favourite foods, give up alcohol, adopt some crazy, unsustainable low-carb plan, or even go to the gym

It’s ONLY for women

And it produces results like this:

Look -

We could all buy a copy of Women’s Fitness, pick up a Joe Wicks book, or browse the internet looking for some workouts.

But sticking to it?

Well that’s a different ballgame altogether.

The key with The Better Body Project is to make absolutely every element as simple and straightforward as possible. As I mentioned earlier, we change as little as possible from your current routine, so you lose weight every week, without a big shock to your system.

With that in mind, here’s what you get when you come on board The Better Body Project -

A Complete Done-For-You Habit & Behaviour Change Nutrition Plan

Here’s my promise to you:

I will not make you eat anything you don’t enjoy, and I will do my utmost to include your favourite foods (and drinks.)

You will have to be moderate, you do need self-restraint, and eating some vegetables and some lean protein foods is kind of essential, but aside from that, I’ll do everything in my power to give you a diet that burns body fat as fast as physically possible, while tasting great at the same time.

Done-For-You Training Plan

We can go one of 3 ways here.

I can give you a plan to follow at the gym.

I can give you something to do at home with no equipment needed.

Or I can set you up with a kettlebell-based routine.

Or you can have a mix. The choice is yours.

But the bottom line is that I’m not going to have you training more than 4 times a week, and most people actually get best results training just 2 or 3 times.

Sessions will also be short, so you can fit them into your busy schedule.

Training will fit around your lyfe, not the other way round.

Daily Accountability Check In

I don’t know many other programs that get you to check in every day to make sure you’re doing okay.

But when I started doing this with my clients a few years back, the results we saw were phenomenal.

You don’t need to spend ages doing this every day - all you need to do is a quick 30-second check-in, in our private Facebook group or Whatsapp group that could be done from your phone while you’re on the bus, waiting for the train, or standing in the queue for your cappuccino.

Educational Training & Webinars

My goal as a coach is always to have clients say -

“James, I don’t need you any more. You got me the results I need, and I feel I can keep these going on my own.”

That’s why each week you get sent 3 brand new educational trainings, 1 Live Weekly Nutrition webinar with 2 degree qualified nutritionist so it’s not just a case of me telling you what to do and you blindly following it, but you learning about the process too, so that you’re able to be in total control of your results.

100s of Recipes

No weight loss plan needs to involve bland, boring food.

That’s why I’m including The Lyfestyle Project Recipe Guides. There are literally hundreds of recipes to suit every taste, every dietary style, cater for all allergies or intolerances, and are completely family-friendly.

25/8 Access to The Lyfestyle Project Coaching Team

The Lyfestyle Project isn’t just me. To give you the best services, with the fastest response times, and the expertise of as many experienced coaches as possible, we have a team of trainers ready to help you.

Any time, day or night, you can post in our private FB group or Whatsapp group, and get your question or query answered in just hours. (If not minutes.)

You have access to: 2 Bsc Nutritionists, 1 PhD Nutritionist, 2 Personal Coaches

Guides for Food Prep, Shopping and Habit Setting

It might sound a little ‘fruity’ but I’ve found the thing people struggle with most isn’t the exercise or the diet - it’s being prepared and getting into healthy habits.

That’s why I wanted to include this as part of The Better Body Project too.

With my best tips and practices for getting in the mental zone for losing weight (and keeping it off) as well as my foolproof guide to habit setting, you get your nutrition on lockdown, your training on autopilot, and your results guaranteed.

1:1 Coffee Calls

Tired of programs and trainers that promise so much but deliver so little?

Yeah, me too.

I think my results speak for themselves, but I never want anyone to be left wondering, or to not be 100% satisfied with their fat loss during the course of The Better Body Project.

So I added in a 1:1 call at the beginning, end and every week in-between of the program so we can chat about how you feel it is going.

This is purely for you to give me feedback, to ask questions, and so we can set a plan for how you can continue the amazing results you got during the program.

Private Group Coaching

Without a doubt, this is the biggest factor you need to know about.

We DON’T just set you a diet plan.

We DON’T just set you a training plan.

We DON’T expect you to ‘get on with it.’

The whole concept of The Better Body Project stemmed from the fact I needed something simple, something I enjoyed, and something that gave me ultimate accountability.

I don’t believe in criticism, yelling or stern words if someone misses a session or slips on their diet …

I want my clients to have a safe space where they feel highly motivated, that makes sticking to things easy, and that allows the whole weight loss process to be effortless.

This is what The Better Body Project provides.

For Just £5.34 per day, You too Can Have the Body of Your Dreams

You might be wondering just how much The Better Body project costs to be a part of.

You’ve probably got some idea already.

You know that most personal trainers charge between £30 and £75 for just one session.

The average online coach is around £175-£250 per month (good ones)

And to have a personalised diet plan written up for you by a registered nutritionist you’re probably looking at in the region of £250-£300

But I didn’t want The Better Body Project to be one of those luxury items you have to save for.

I truly believe that a program like this should be made accessible and affordable to everyone.

That’s why right now, it’s priced at just £165 per month.

(That’s around £5.34 per day.)

Why this much?

To me, it represents a fair investment.

It’s absolutely not for the people who don’t value their health, their body and their weight loss.

But at the same time, it’s a far cry from the supposed ‘high end’ trainers who do little more than put you on a power plate and have you drinking kale smoothies.

For your £165, you get everything I mentioned above - the personalised workouts, the bespoke diet, the group access, the daily check-ins, the videos, the recipe book, the guides and the 1:1 coffee calls.

To help you out, I’ve broken it down for you here -



Personal Nutrition Program


Personal Training Program


Daily Check-Ins


Educational Trainings & Webinars


Recipe Guides


Coffee Calls


Private Group with Nutritionists


25/8 Access to The Coaching Team


Most trainers charge anywhere from £99 to £399 per month for the same service.

Total Value

At Least £757

That's a saving of £592...

... AND you get to keep the recipe book, the guides, the diet and the workout plan, even if you only stay with us for 1 month.


8 Pounds of Pure Fat Loss & 2.5 Inches From Her Waist in Just 28 Days?

Now, the last thing I want to do use is false claimed and hyped up promises to get you to join The Better Body Project.

I’d rather let the client results speak for themselves, and would hope you can see just how my ‘slightly different’ way of doing things is far better than the typical fitness industry approach to weight loss.

But, if you’re on the fence as to exactly what can be achieved in just 1 month in The Better Body Project, check this out -

Pretty incredible, huh?

Well, let me tell you - 8 pounds of pure fat loss in 1 month is not normal.

That said, it is achievable.

Most women in the program lose between 4 and 8 pounds.

But they do this without giving up their favourite foods, without committing to torcherous exercise regimes, and without starving themselves and doing hours of cardio.

What’s more, the weight loss is pure fat loss.

Plenty of diets make you lose muscle, or just burn off water weight, and while that might make the scale go down, you often end up looking skinny, weak, and emaciated.

The Better Body Project may not get the crazy kind of weight loss numbers that you see on the Biggest Loser, but you will drop fat, increase your tone and definition, feel great and love the way you look come the end of it.

One Final Word...

Before I leave you, let me ask you this -

What is the cost of not investing in The Better Body Project?

Are you happy with your body at the moment?

Would you feel confident in finding a diet that makes you lose at least 1 to 2 pounds every week, without taking away your favourite foods and that keeps you feeling full on your own?

Can you afford to ‘try’ another training program in the hope that this time, it might work … maybe … if you get lucky?

If the answer to any of the above is ‘no’ then why not give The Better Body Project a go?

It costs less than £200 and you only need to commit for 31 days.

You don’t need to go to a gym, you don’t need fancy health foods, and you don’t need hours and hours of free time.

All you need is WiFi connection, a Facebook account, a few hours each week for food prep and exercise, and a desire to get toned and drop fat quickly, safely and sustainably.

If this sounds like something you could get on board with, click the button below.

I’ll see you on the inside.


Just to show you my main driver is your results, I wanted to sweeten the pot even more.

Unlike a gym, (or even some personal trainers,) you’re not tied into a lengthy contract with The Better Body Project.

If, after 31 days, you haven’t seen amazing results, just let me know, and you won’t pay a penny more.

Plus, you can keep everything from your first month, so that if at any point in the future, you decide to try again, you can simply rinse and repeat.


Got questions?

Good. You SHOULD have questions. There are lots of shady characters in the world of online fitness, so let me answer the most common queries below:

Q) This is an online program, yes?


Once you sign up, we'll jump on a "Deep Dive" Call that will dive into your goals, your whys and we will start to build your journey out. You’ll fill in some forms that tell me about your what your day-to-day schedule looks like, your food preferences and your previous struggles.

I’ll use this to create your bespoke plan, I will onboard you into our app and send everything to you via the app. You’ll have instant access to everything else - the guides, the recipes, and the Facebook group.

You can post as much or as little as you like, and the coaching team and I will do our utmost to ensure you get the results you deserve.

Q) Why should I invest in The Better Body Project, and not just start going back to the gym, or get workouts and diets from a magazine?

You absolutely could do both of these.

They might work. And if they do, I’m happy.

But did you know that fewer than 20% of people with gym memberships use it more than once a week?

And most who do go end up following terrible plans, or paying through the nose for a trainer who wants to train every client like a bodybuilder, or a military recruit.

As for books and magazines?

Again, they can work, but they’re not in any way personalised, so what you’re following could well be the completely wrong plan for you.

Q) What age and gender is this best for?

It’s cliched to say ‘any,’ but it really is for anyone.

That said, the people who tend to get the best results with The Better Body Project are women between 25 and 50, who have hectic lives, perhaps working high-pressure jobs, with long commutes, or who are full-time Mums.

Q) Did that girl really lose 8 pounds?

Scout’s honour.

Like I said, that really isn’t the norm, but hey - if she could do it, there’s no reason why you couldn’t.


Q) Is it a payment plan?

Nope. One-off payment of £165 per month.

Q) Is it just for people in the UK?

Not at all. I’ve trained people from all over the globe. For convenience, £165 is around $208.

Q) How is the program delivered?

I'll send everything personal to you via the App that I use to coach every single client. Daily check ins will occur inside of the private facebook group and Whatsapp group. We will also have personal 1-2-1 conversations for anything you don't want shared.

Q) How soon can I start?

You can start whenever you are ready.

Q) I have an injury/ allergies/ intolerances/ dietary requirements.

That’s cool.

Because I never tell you specific foods that you have to eat, the whole plan is very flexible, and you can adjust it to suit your own needs.

So you can eat dairy-free, gluten-free, vegan - whatever you need to.

Same with the training. I’m not going to make you do anything, and we can tailor it around what you enjoy, and are able to do.

Q) I’m nervous about starting.

Completely understandable.

If you weren’t nervous, it wouldn’t be normal.

All I’ll say is that this is not a plan for the jumped up fitness elite. We don’t tolerate huge egos in the group, and everyone is simply there to support each other.

As for the diet and training side of things, well, as you can guess by now, you’ll never be forced to do anything, and while you will be breaking a sweat, and having to exercise some moderation in the eating department, that’s really not all that daunting after a day or two.

Q) I’m in. Where can I go to start?


I forgot to add, if you have any questions about The Better Body Project or The Lyfestyle Project, just email me personally at james@thelyfestyleproject.com

I read and respond to every email, but at the point of writing this letter to you. I have no more space on The Better Body Project. I often have 1 or 2 spaces open up each month. So, click one of the buttons throughout this letter to register.

Thanks for reading, I can’t wait to start helping you get results.